Acciona 25 years Thyssen Bornemisza Museum - Madrid
Art
and
sustainability

Canaletto (Giovanni Antonio Canal)

The Grand Canal from San Vio, Venice

Circa 1723-1724
Oil on canvas, 140.5 x 204.5 cm (detail)

AUDIO GUIDE


The history of the city of Venice is a tale of urban planning shaped by economic growth through maritime trade. In Canaletto’s times, an endless flow of European aristocrats, artists and intellectuals travelled through Italy as part of the so-called Grand Tour – an immediate predecessor of modern tourism which, on a mass scale, threatens the sustainability of Venice’s heritage today.

Canaletto (Giovanni Antonio Canal)

The Grand Canal from San Vio, Venice

Circa 1723-1724
Oil on canvas, 140.5 x 204.5 cm (detail)

AUDIO GUIDE


The history of the city of Venice is a tale of urban planning shaped by economic growth through maritime trade. In Canaletto’s times, an endless flow of European aristocrats, artists and intellectuals travelled through Italy as part of the so-called Grand Tour – an immediate predecessor of modern tourism which, on a mass scale, threatens the sustainability of Venice’s heritage today.
From the Grand Tour to mass tourism

Today's mass tourism and the deterioration of some buildings due to damp threaten to make Venice uninhabitable. It is calculated that, by 2030, the historic centre will be devoid of residents, while its streets will be invaded by more than 20 million tourists visiting the Italian city each year: overcrowding that poses a threat to the sustainability of a key sector of its economy.

Resource management, responsible consumption and sustainability will be crucial to ensuring everyone can live together in an increasingly globalised world, with more opportunities but also more threats.

It is calculated that the historic centre will be devoid of residents
20
Millions tourists each year
2030
02/12

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